In the States furniture companies Herman Miller and Knoll led the way for the new Modernism, through their uncompromising innovative products. George Nelson was the inspired Design Director for Herman Miller, who hired the other two figureheads of American Design: Charles Eames and Eero Saarinen. Saarinen also worked for Knoll. The other top Designers for Knoll were the sculptors Harry Bertoia and Isamu Noguchi.

In Italy Pirelli asked Marco Zanuso to develop furniture using new foam and rubber materials: out of this the company Arflex was born. Arflex achieved immediate commercial success with the resulting ‘Lady' chair, the mother of all archetypal 'fifties chairs', followed by innumerable variations and copies by other designers. Tecno, another important and influential Italian furniture innovator, is best known for Osvaldo Borsani’s range of P40 reclining sofas and chairs. And let’s not forget Cassina, who collaborated with Gio Ponti to bring New Design innovations. Special mention goes to Carlo Mollino, Architect, Designer and all-round Genius addicted to sex, drugs and creativity.

The two Danish Kings of Modern Style are Arne Jacobson and Verner Panton, and Finland gave us the great Eero Aarnio. Also make sure to check out the French Master of Cool Pierre Paulin!

CHARLES EAMES THE GENIUS OF MODERN DESIGN TOGETHER WITH HIS WIFE RAY. GEORGE NELSON ELOQUENT INNOVATIVE DESIGN DIRECTOR FOR HERMAN MILLER, THE AMERICAN COMPANY WHICH BECAME WIDELY RECOGNISED AS PRODUCER OF THE WORLD'S MOST ADVANCED FURNITURE IN THE FIFTIES EERO SAARINEN GREAT FURNITURE DESIGNER AND AMERICA'S GREATEST 20TH CENTURY ARCHITECT TOGETHER WITH FRANK LLOYD WRIGHT. HARRY BERTOIA 'WIRED' CHAIR SCULPTOR. HIS CLASSIC 'DIAMOND CHAIR' IS MOSTLY MADE UP OF AIR AND LIGHT. ISAMU NOGUCHI THE SCULPTOR ISAMU NOGUCHI DESIGNED A WIDE RANGE OF PRODUCTS: FURNITURE, LIGHTING, PLAYGROUND EQUIPMENT, TOYS... MARCO ZANUSO DESIGNER OF THE MOST COPIED CHAIR IN HISTORY. OSVALDO BORSANI ORIGINATOR OF A WONDERFUL ICON OF HIGH-TECH DESIGN: THE TECNO CHAIR AND SOFA. GIO PONTI INFLUENTIAL ARCHITECT AND FOUNDER OF DOMUS MAGAZINE (1926) (Coming soon) CARLO MOLLINO ITALIAN SEX DRUGS AND DESIGN MAESTRO. VERNER PANTON REDISCOVERED STYLISTIC GENIUS FAR AHEAD OF HIS TIME. ARNE JACOBSON TOP INNOVATIVE SCANDINAVIAN ARCHITECT AND DESIGNER. CREATOR OF THE FAMOUS 'EGG CHAIR'. EERO AARNIO FINNISH SPACE AGE STYLE PURIST. FATHER OF THE 'BALL CHAIR'. PIERRE PAULIN FRENCH HIGH PRIEST OF STYLE. JEAN ROYERE FRENCH POST-WAR 'HAUTE COUTURIER' OF INTERIOR DESIGN. SERGE MOUILLE FRENCH ILLUMINATED LAMP DESIGNER